“Bark with your soul.”
At Bark!, we believe in the transformative power of joy, silliness, and connection. Inspired by the Japanese philosophy of
Yuru-chara,
Bark embodies the charm of the unexpected and the whimsy of life’s small moments. Bark isn’t just a character; he’s a celebration of curiosity and individuality, and he shows up everywhere-- from spooky cornfields to the NYC’s Met Gala, on skateboards, plushies, and inside video games. Whether he’s traveling, exploring art markets, or visiting his favorite museum (the Menil Collection!), Bark invites everyone to see the world with fresh eyes and an open heart.
Bark exists to bring laughter, surprise, and fun into the world. His friendly demeanor and dynamic personality inspire people of all ages to embrace their quirks, lean into their creativity, and celebrate life’s curiosities. His colorful spots, inspired by Mondrian’s New York City, 1942, reflect his love for bold, joyful aesthetics.
Who is Bark? Everyone has their own ideas—some think he’s a bear, others a hippo, a human, or something else entirely. In truth, Bark is a dog, though his look is a little different because he’s from another planet. Bark’s intergalactic charm is just one of the many things that make him unforgettable.
At his core, Bark exists to bring laughter, surprise, and fun into the world. His philosophy is simple yet profound: joy is found in the little things, and life is better when you “bark with your soul.”
